After Alex Morgan, Stephanie Labbé, the American multinational Procter & Gamble (Always) is in love with a French, who is none other than Laure Boulleau. The footballer goes on the contracts, which allows her to always support her position in women's football, off the field.

Sport plays a crucial role in building self-confidence, which is why Always advises all girls to continue to play #LikeA Girl.

Media coverage continues to grow around football players in France and around the world, making it a real showcase for brands. Attractive by the image conveyed by the footballers, but also by the more and more supporters around them, the women's football is clearly on the rise!

Like a girl
Always's slogan for its advertising campaign around girls and women is evocative, it is a source of self-confidence for girls, who want to experiment and practice sport ... Nothing should stop girls , who want to play sports in other words.

While society attributes strength to man and fragility to women, Always wants to break this societal principle. So with Laure Boulleau, the catchphrase sounds even stronger, because the player demonstrates on the field, as well as outside, that the place of women in football is more to do!

A statement was clearly made by the American firm:

How many times have we heard comments like "girls should not play this sport" or have teams of girls play in half empty stadiums? What is the impact on girls and their desire to play sports? Today, 7 out of 10 girls do not feel out of place on a sports field. It's not surprising that half stop sport at puberty, as self-confidence crumbles and they try to conform to society's expectations. They often have to stop doing something they love and are deprived of the benefits of sport, one of the most self-confident activities at a time when they need it most!

Sport is essential for developing self-confidence. A recent study showed that women aged 18 to 24 are twice as likely to be confident if they play sports as those who do not at all! Still, no one is tackling the problem of girls stopping the sport. Always wants to change that!

Always invites everyone to mobilize to change the rules of the game and encourage girls to play sports. For more than 30 years, we have been working to educate millions of teenage girls by educating them about puberty and the rules to give them confidence. So join Always in her mission to help girls maintain self-confidence at puberty by encouraging them to stop nothing like a daughter.

The social experiment we attempted with the tagline #COMMEUNEFILLE marked the beginning of a fierce battle. See how we transformed the meaning of the phrase "like a girl" into a wonderful compliment instead of an insult.

Photos: Always